The five core elements of website construction
The five core elements of website construction
If an enterprise wants to implement network marketing, it first needs to make a website. A website is made up of many Web pages, and the design of these pages directly affects whether the website can be welcomed by users. To judge the quality of a homepage design, it is necessary to comprehensively consider from many aspects, not just whether it is designed vividly and beautifully, but whether the website can maximize the consideration for users.
3. Take the product as the core principle
The most important purpose and function of a website is to display products. The main purpose for customers to visit a website is to have a deep understanding of products and services. The value of a website lies in the flexibility to display product descriptions, pictures and even multimedia information to users. Even a website with simple functions is at least equivalent to a product promotion material that can be updated at any time. Outdated product information or imperfect product information not only fails to promote sales, but also affects customer confidence. When customers visit a website, they are not concerned about personal information, but what kind of products can be provided and what are the advantages of the products. Therefore, focusing on products is a prerequisite for the success of a website.
Product information should generally include the following aspects: product name, product specification, product use, product characteristics, product certification and product pictures. Secondly, product specifications, product uses and product characteristics should be described in as much detail as possible.
4. Based on the principle of strong information interaction ability of the website
If a website can only provide visitors with browsing, but cannot guide visitors to participate in the construction of part of the website content, then its attractiveness is limited. The charm of the website can only be fully realized when visitors can easily exchange information with the information publisher. The design of the virtual forum is to conduct various discussions on the product between product users, product users and product development managers. Online marketers can also use this to collect market information and formulate effective marketing plans. And the feedback information of website consumers is directly published online, which can attract consumers to visit the website again, and thus form a fixed relationship with customers.
When customers find a product they are interested in online, how can they make inquiries and feedback on the product in a timely manner? This is not only achieved through e-mail. The website should provide corresponding information feedback modules, so that customers can easily and quickly make inquiries or feedback on one or more products. At the same time, the salesperson of the enterprise should be able to find the customer's feedback information in a timely manner and reply in a timely manner: each business department or salesperson should be able to conveniently manage the customer's information and feedback information for the product it publishes. Through the website, customers can be provided with various online services and help information, such as frequently asked questions (FAQs), detailed contact information, filling out online forms for help, and answering customer inquiries in real time through chat. At the same time, the use of the website can also achieve the purpose of enhancing customer relations, such as attracting users to participate by issuing various free mailing lists and providing prizes. Through the online survey form on the website, user feedback can be obtained for product surveys, consumer behavior surveys, brand perception surveys, etc. It is an effective survey tool to obtain first-hand market information.
5. Based on the principle of perfect retrieval capabilities
For a website, how to reasonably organize the information content to be published so that viewers can quickly and accurately find the information they are looking for is the key to the success of a website content organization. If the structural design of the website does not enable customers to find the information they need conveniently and quickly, no matter how good the design is, it will not attract long-term customers. Even if it attracts him to the homepage of the website, it will be interrupted in the future. In order to achieve the above design goals, some websites have designed information indexes and directory indexes on the webpage. Users can quickly find the part of information they are interested in.
Therefore, for the practicality of website content, websites of a certain size must provide retrieval functions so that users can easily find information on this website. In order to create convenient conditions for viewers, web designers often design web content into a tree structure to facilitate vertical inquiry. Visitors can delve into all the "tree rights" and "tree tops" information content layer by layer from the homepage. In addition, a search system can also be designed so that visitors can easily find relevant content. The search system of the URL should be well-designed to allow visitors to enter from any page. At the same time, a link to "return to the homepage" should be designed on any page of the website to facilitate visitors to return to the "tree trunk".